The Life Artois: Northern California
For this 3D layered cardboard retail installation, I created all the graphic elements, blending Stella Artois’ premium heritage with the unmistakable outline of San Francisco’s Golden Gate Bridge. The design grounds the brand in its setting, transforming an ordinary beer purchase into a compelling visual narrative. From the chalice-centered hero image to the atmospheric background, each layer was thoughtfully designed to capture Stella Artois’ elegance while honoring the iconic spirit of Northern California.
The artwork was developed to reflect Northern California’s Golden Gate Bridge alongside Stella Artois’ brand elements. Translating 2D illustrations into a layered 3D cardboard structure required careful planning—balancing visual hierarchy, scale, and perspective to ensure each element retained clarity and impact when assembled. Foreground and background assets were separated with precision to create depth without visual clutter, resulting in a cohesive display that feels immersive from multiple angles.
