Tennis Australia
While freelancing with Tennis Australia, I worked closely with a skilled team of designers to create a diverse range of creative materials across the organization. This included branding for specialized websites, catalogue layouts, digital content, game day promotions, event materials, and venue signage—each project calling for careful attention to detail and a flexible, audience-focused mindset.
From developing pitch decks to managing print production, I contributed to shaping the visual direction of Tennis Australia’s campaigns, maintaining brand consistency while delivering fresh, emotionally engaging stories. Whether designing signage for major tournaments or digital assets to boost match-day enthusiasm, I thrived in a fast-moving environment that valued strategic insight alongside hands-on delivery.
Fantasy Tennis League: Branding/Portal
Created in collaboration with Tennis Australia, the Fantasy Tennis League transformed Grand Slam fandom into a strategic sport of its own. With a $100 million virtual budget, players built dream teams of ATP and WTA stars, rotating lineups weekly to chase leaderboard glory. As part of the original branding and digital experience team, I helped shape the league’s identity and online portal—turning tennis fans into data-driven tacticians during the Australian Open’s electric summer.
Laver Cup
During my time at TA I also developed a diverse collection of artworks for Tennis Australia’s Laver Cup events, producing striking, high-impact visuals across digital platforms, print materials, and event collateral. This included dynamic social media assets, large-scale signage, and branded merchandise, all crafted to capture the energy and prestige of the tournament. Collaboration with the team ensured consistency across various formats while adding visual elements that engaged fans and enhanced the overall event experience.
Digital Content
Collaborating with the design team, over four months of freelance at Tennis Australia I helped shape the digital presence of the Australian Open and broader Tennis Australia brand. My role spanned the creation of dynamic content across social media, web, email, and event platforms—each asset crafted to reflect the energy, prestige, and pace of a world-class sporting event. From match-day graphics and promotional campaigns to motion design and interactive experiences, I focused on delivering visually cohesive, audience-driven work that elevated engagement and upheld brand integrity across every touchpoint.