The Sports Clinic of Melbourne
The brand identity for The Sports Clinic of Melbourne (TSCM) was developed in close collaboration with the clinic team, translating their ethos into a bold, cohesive system. The branding was rolled out across signage, apparel, stationery, web, and digital—ensuring every touchpoint felt sharp, confident, and unmistakably TSCM.
The TSCM identity is anchored in a timeless black and white palette—chosen for its clinical clarity, athletic edge, and enduring elegance. The logo system was designed for flexibility, with both primary and reversed options to suit light and dark applications. Stacked and landscape versions ensure seamless integration across signage, apparel, digital, and print, maintaining brand integrity while adapting to diverse formats.
THE PILATES STUDIO
With the launch of a dedicated Pilates Studio, TSCM expanded its offering while maintaining brand cohesion.
A subtle colour shift and text update were introduced to differentiate the new studio from the core clinic—preserving the elegance of the original identity while allowing each arm of the business to speak with clarity and purpose. The updated system ensures seamless integration across signage, digital, and apparel, while signaling a refined focus on movement, strength, and recovery.
THE SPORTS CLINIC OF FOOTBALL
TSCM expanded into football-specific care with The Sports Clinic of Football, offering tailored physiotherapy, strength training, and technical development for soccer athletes. The branding was adapted to reflect the program’s high-performance focus while staying aligned with the core identity.
