Dot Design Group Re-brand
The brand identity for The Sports Clinic of Melbourne (TSCM) was developed in close collaboration with the clinic team, translating their ethos into a bold, cohesive system. The branding was rolled out across signage, apparel, stationery, web, and digital—ensuring every touchpoint felt sharp, confident, and unmistakably TSCM.
I initially developed the comprehensive brand system for Dot Design Group, encompassing stationery, internal documents, presentation templates, office signage, and designer resources. The emphasis was on crafting clear, consistent, and user-friendly materials tailored for all teams. I established visual guidelines, standardized communication styles, and created adaptable templates to ensure seamless brand consistency. This foundation fostered a strong, cohesive identity that supports the company’s growth and adapts to diverse needs. Subsequently, the brand expanded to include carton label designs, product packaging, and the development of numerous product logos.
WEBSITE & SOCIAL MEDIA
MANAGEMENT
During the brand refresh, I took the lead in creating and managing Dot Design Group’s entire digital ecosystem. This included building the website, curating social media, and producing all digital content. I crafted a cohesive online presence that authentically represented the brand’s personality and values by combining clean design with strategic messaging. From writing concise captions and designing compelling visuals to optimizing user experience and SEO, I ensured every interaction was deliberate, engaging, and aligned with the brand. This work also involved launching campaigns, refining the tone of voice, and maintaining consistency across all platforms to build trust and boost engagement.
WORKWEAR / APPAREL
As part of the full brand rollout, I created a comprehensive apparel line including hats, hi-vis work vests, hoodies, t-shirts, polos, and beach towels. Each item was thoughtfully designed to combine practicality with strong visual appeal—improving visibility on the job while reinforcing brand identity during downtime. With clear logo placement and distinctive towel designs, the collection maintains clean aesthetics, consistent branding, and comfort suitable for various settings. The final product is a versatile range that performs well, looks great, and reflects the brand’s story in every detail.
