Jack Links
Beef Jerky

Mates Day Out competition campaign

Jack-Links-Web-Main File.jpg

To generate further brand awareness I had to create this design for Jack Links. The concept was based around a competition to gather information on their target market and promote the brand which was called 'The Ultimate Mates Day Out'.

The lock up reflects a sporting emblem to tie in with the competition prize which included tickets to a sporting event of the winners choice, $1000 to spend at the casino, free dinner and beer.


The design was rolled out across social media, digital and print advertising.

Jack Links Cross Track VIC 67447 POPs-13
Jack Links Cross Track VIC 67447 POPs-11
Jack Links_ProofofPosting_May-11.jpg