Sleepy nights packaging re-fresh
BabyLove Sleepy Nights packaging needed to be re-visited and updated to encourage consumer purchasing. The packaging design had to be more obviously age specific, with a fun, colourful look and feel.
This chosen concept was based around dreams. The designs are unique to each age group and are colour co-ordinated so the consumer can tell them apart. The idea behind the more vibrant packaging is to reflect a less daunting image when children think about having to wear nappies to bed.
I had to illustrate natural, hand drawn styled icons to reflect a fun environment relating to each age group along with photoshopping the children as if they were ready to go to sleep.