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Sleepy nights packaging re-fresh

BabyLove Sleepy Nights packaging needed to be re-visited and updated to encourage consumer purchasing. The packaging design had to be more obviously age specific, with a fun, colourful look and feel.

This chosen concept was based around dreams. The designs are unique to each age group and are colour co-ordinated so the consumer can tell them apart. The idea behind the more vibrant packaging is to reflect a less daunting image when children think about having to wear nappies to bed.

I had to illustrate natural, hand drawn styled icons to reflect a fun environment relating to each age group along with photoshopping the children as if they were ready to go to sleep.

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